Video is everywhere. Whether you’re watching the latest viral video on YouTube or streaming live news broadcasts on Facebook, video is becoming more and more prevalent in our society. This developing trend is no different in the business world. Those who embrace it and use it for marketing their business will reap the benefits, and others may fall behind.
As digital marketing has broadened in scope, different new technologies have emerged out of the blue. One of the most prominent technologies that have emerged over the past few years is videos in digital marketing. A video is the most powerful tool in digital marketing, and there is no doubt about it. A video can help you with branding, social media engagement, etc. If used properly, a video can help you increase your conversion rate substantially.
Video has become a trending digital marketing trend, and there is a reason for that. It is one of the most engaging ways to reach out to your audience. Knowing that video is the most popular form of content on the web is not enough to understand why your business needs video.
Businesses tend to focus on social media, blogging, and other online marketing techniques, but they forget about video marketing as a viable option. Video marketing is a great way to generate traffic, boost sales, and increase brand awareness. You must support your marketing efforts with a video marketing strategy if you are running a business.
A few years ago, businesses hesitated to use video as their digital marketing strategy. The reason for this is that the video was expensive and hard to do. But nowadays, anyone can use video in their digital marketing strategy, and it doesn’t have to cost tens of thousands of dollars. Video editing programs are readily available today, with various features like video cutter, video optimiser, sound editor and more. Video is one of the most effective ways to market your products and services, but not all businesses know how to use them. Let us understand why videos are beneficial for digital marketing your business.
Benefits of Using Video in Digital Marketing for Your Business
Videos Are Versatile
Videos are more than versatile and entertaining, and they are also simple to consume on both a desktop and mobile device.
It’s no secret that consumers like to view videos on the go, especially with the rise of TikTok and Instagram on mobile platforms. Since 2013, mobile video views have increased by 233 per cent, and this trend is continuing. At the same time, YouTube has announced that mobile video consumption is growing by 100% per year.
Video content is a crucial marketing strategy for reaching an extensive client base, as it is available from anywhere and appeals to even the most apathetic of potential viewers.
However, the videos should be properly trimmed and of ideal length to be compatible on all platforms. A video cutter is an ideal tool to trim and shorten your videos.
Increases Site Traffic
Businesses that use video marketing strategies are more likely to receive increased traffic to their websites. According to numerous estimates, 86 percent of marketers believe that applying video marketing has helped them improve website traffic, and 83 per cent believe that the addition of videos to their website has raised the average user time spent on their website. It is a significant percentage when you examine what it means to get even one extra person to your website each day or increase a person’s time spent on the website.
Furthermore, all search engines favour websites that incorporate videos. This is because videos are more relevant to search engines than text and photographs, and they are easier to rank.
Increases Brand Awareness
One of the most effective things available to marketers for increasing brand recognition is video. People unaware of your company will most likely not interact with your text or image-based material.
However, they might watch a few seconds of video because it’s exciting and entertaining, and it fits with how we consume content online today. Even better, if you can maintain their interest through the initial few seconds. They may visit your website, follow your social media account, or consume additional content in the future.
Even if they don’t watch after the first few seconds, you still have captivated their attention, and they might remember your brand’s name, product, or industry afterwards. Marketers understand that generating awareness is the first step in attracting a customer, and video is arguably the easiest way.
Increases Conversion Rate
Videos boost traffic and increase the conversion rate of the number of visitors who become customers. So, you should include exciting and entertaining videos on your page. Depending on the type of business it is featured in, your video could be a product video or an explanation video. A video on the landing page of your website can boost your sales conversions by as much as 80%.
Videos might also result in direct sales. According to studies, 74% of people who saw an explainer video about a product or service went to buy it. The video’s effectiveness makes sense when you think about it. After all, our primary sense is vision, and most information sent to our brain is visual. So, if pictures can massively increase engagement, think about what videos can do for your business.
Video is a powerful content marketing tool. It helps you stay in front of your customers and potential customers by providing relevant and engaging content that can be distributed across multiple channels. When you add helpful, entertaining, or educational videos to your website and social media channels, you keep your audience engaged with your brand. Using videos in digital marketing can be very beneficial for your business, and you should seriously consider using them. We hope you have learned about the various benefits of using videos in digital marketing and will head next to create or add some to your page.